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While matching a business name to a domain name was once thought to be essential today it s much less relevant.

Company name and domain name should be same. Granted this is not always possible but get creative. Should your business name match your domain name for you website. This means that you need to consider what.

The major exceptions to this rule are the pure play online companies such as google facebook twitter linkedin or dropbox. Those domain names should exactly match their brand names if at. About 90 of our clients get it that it is ok not to have the exact same domain name but the startups especially don t get it said alexandra watkins in a recent knowledge wharton interview.

Perhaps you have a cafe called cups n cake in connecticut. If your business model revolves around the web or if you re planning to spend a lot of money on online marketing then an exact match domain name should be a top priority. Difference between business names brand names and domain names.

Think netflix yelp. It makes sense to have a domain name which complements your business name but that does not mean they have to be exactly the same. So instead of focusing completely on the domain name with these different options in mind you can place emphasis on choosing a domain that is right for your business not just its name.

I think it would be better if you keep your business and website name the same.

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